Pipiads vs Adspy — Which Ad Spy Tool Should You Use?
Pipiads and Adspy are the two most referenced ad spy tools in ecommerce — but they are not direct competitors. Pipiads dominates TikTok with 50M+ ads indexed. Adspy dominates Facebook and Instagram with 173M+ ads. Choosing between them depends entirely on where you run ads. This comparison breaks down pricing, features, database depth and who each tool is actually for.
Best for TikTok advertisers, TikTok Shop sellers, and operators who need Shopify store analysis alongside ad data. Covers Facebook too — but TikTok is its core strength.
Best for Facebook and Instagram media buyers doing deep competitor research. The largest Meta ad database available — no TikTok coverage.
Feature comparison
Pipiads
- ✓Largest TikTok ad library — 50M+ TikTok ads indexed
- ✓Covers Facebook and Instagram in addition to TikTok
- ✓Integrated Shopify store analysis with revenue estimates
- ✓Ad spend estimation per creative
- ✓Starter plan from $77/mo — cheaper entry point than Adspy
- ✗VIP tier at $263/mo is expensive
- ✗Facebook ad database thinner than Adspy
- ✗Spend estimates are approximations, not exact figures
Adspy
- ✓173M+ Facebook and Instagram ads — the largest Meta ad database
- ✓Advanced Boolean search: country, age, gender, device, ad format, engagement
- ✓Ad longevity tracking — identify ads running 30+ days (key winner signal)
- ✓CSV export and Google Sheets integration for bulk analysis
- ✓Single flat price at $149/mo — no tiered paywalls on features
- ✗No TikTok or YouTube coverage — Facebook and Instagram only
- ✗No ad spend estimation
- ✗$149/mo fixed price — no cheaper entry plan available
When to pick each tool
Pipiads has the largest TikTok ad database and purpose-built TikTok Shop product research. Adspy has zero TikTok coverage — there is no substitute for this use case.
Adspy's Meta database (173M+ ads) is significantly deeper than Pipiads' Facebook coverage. For serious Facebook media buyers, Adspy is the industry standard.
Neither tool covers both platforms equally well. Full-funnel media buyers use Pipiads for TikTok intelligence and Adspy for Facebook. ToolSuite VIP includes both.
Pipiads has a starter plan at $77/mo vs Adspy's fixed $149/mo. If you primarily run TikTok ads, Pipiads gives you what you need at a lower entry price.
Pipiads includes Shopify store analysis — revenue estimates, product data, store metrics — integrated with ad research. Adspy does not have a store analysis feature.
Frequently asked questions
Pipiads vs Adspy — which is better?
They serve different platforms. Pipiads is better for TikTok: it has the largest TikTok ad database (50M+ ads) and integrated TikTok Shop product research. Adspy is better for Facebook: its Meta database (173M+ ads) is the deepest available with advanced Boolean filters. If you use both platforms, you need both tools. ToolSuite VIP includes both.
Does Pipiads cover Facebook ads?
Yes, Pipiads covers Facebook and Instagram in addition to TikTok. However, its Facebook database is thinner than Adspy's 173M+ ad library. For casual Facebook research Pipiads is adequate; for deep Facebook competitor analysis, Adspy is more complete.
Does Adspy cover TikTok ads?
No. Adspy covers only Facebook and Instagram. It has no TikTok, YouTube, or Pinterest data. If TikTok is part of your ad strategy, Pipiads is the only serious option for TikTok ad intelligence.
Which has a bigger ad database — Pipiads or Adspy?
It depends on the platform. Adspy has more Facebook and Instagram ads (173M+). Pipiads has more TikTok ads (50M+). In total volume, Adspy is larger, but Pipiads is the only option with real TikTok coverage.
Is Pipiads cheaper than Adspy?
Yes, at the entry level. Pipiads starts at $77/month for the starter plan. Adspy is a flat $149/month with no cheaper tier. If your primary focus is TikTok, Pipiads delivers more value at a lower price. If you need deep Facebook data, Adspy's $149/mo is worth it for the database depth.
Do media buyers use both Pipiads and Adspy?
Yes — full-funnel media buyers running both Facebook and TikTok campaigns typically run both tools simultaneously. Pipiads for TikTok research, Adspy for Facebook competitor analysis. Standalone that is $226+/month minimum. ToolSuite VIP covers both for $29.95/month.
What is the cheapest way to get both Pipiads and Adspy?
ToolSuite VIP at $29.95/month includes both Pipiads and Adspy alongside 50+ other tools. Paying standalone costs $77–$412/month depending on plan tiers. ToolSuite is the only subscription that includes both tools simultaneously.
Get Pipiads + Adspy — both platforms, one price
Stop choosing between TikTok and Facebook intelligence. ToolSuite VIP includes Pipiads, Adspy and 50+ other tools for $29.95/mo — less than either tool alone on its lowest tier.
Get VIP Access — $29.95 / month